Sam Pierce is Program Development Manager for Deadly Choices at the Institute for Urban Indigenous Health, where he works to develop culturally grounded health promotion initiatives that empower Aboriginal and Torres Strait Islander communities. Passionate about prevention, youth engagement and community wellbeing, Sam supports programs that strengthen cultural identity, healthy lifestyle choices and long-term wellbeing outcomes for young people. Through initiatives that combine education, community connection and positive role modelling, he is committed to creating meaningful change and improving health equity. Sam brings a strong focus on collaboration, grassroots engagement and culturally safe approaches to supporting First Nations communities.